EFFECTIVE JUNE THROUGH AUGUST
THE 90s WAS THE LARGEST UNSUPERVISED SOCIAL EXPERIMENT IN AMERICAN SUBURBAN HISTORY.
We are writing the rules down. Lists, rankings, autopsies of the snacks, shows, stores, and codes that ran the era. Three decades late.
THE FLAGSHIP
KID CULTURE · 1,457 WORDS
The 90s summer kid rules, written down
Read the rules →
ALSO ON THE LEDGER
TOYS
Your old 90s toys, ranked by what they're actually worth now
2,737 words
TOYS
21 90s toys that would never get approved today
1,693 words
FOOD & SNACKS
The death of the squeeze pouch: Squeezit, Capri Sun, Ecto Cooler, ranked by survival
1,447 words
MUSIC
The 90s mixtape rules, written down
1,817 words
KID CULTURE
The 90s birthday party industrial complex: Chuck E. Cheese vs Discovery Zone vs the home party
1,656 words
KID CULTURE
The 90s sleepover ritual, step by step
2,022 words
FOOD & SNACKS
The 11 cereals that defined Saturday mornings, ranked — and what happened to each
1,624 words
SCHOOL
21 90s school supplies, ranked by cafeteria social order
1,469 words
FOOD & SNACKS
37 discontinued 90s snacks, ranked from 'good riddance' to 'I'd mortgage my house for one box'
1,951 words
THE STORE — COMING SOON
THE 90s SUMMER KID RULES POSTER
The 12 rules. On your wall. Effective June through August, ratified by the neighborhood, 1996.
Store opens with Shopify launch