UNSUPERVISED 90s
EFFECTIVE JUNE THROUGH AUGUST

THE 90s WAS THE LARGEST UNSUPERVISED SOCIAL EXPERIMENT IN AMERICAN SUBURBAN HISTORY.

We are writing the rules down. Lists, rankings, autopsies of the snacks, shows, stores, and codes that ran the era. Three decades late.

THE FLAGSHIP

The 90s summer kid rules, written down
KID CULTURE · 1,188 WORDS

The 90s summer kid rules, written down

Read the rules →

ALSO ON THE LEDGER

THE STORE — COMING SOON

THE 90s SUMMER KID RULES POSTER

The 12 rules. On your wall. Effective June through August, ratified by the neighborhood, 1996.

Store opens with Shopify launch